3D Marketing

The application of 3D technology in entertainment venues has upgraded from traditional movie watching experience to multi sensory immersive interaction. The following are typical scene cases and technical implementations:

1、 Cinema scene innovation

Naked eye 3D giant screen

The 509 square meter naked eye 3D screen on Baotou Iron and Steel Street plays the fight scenes of "Ne Zha: The Demonic Children Roar in the Sea", combined with an AR canopy (208m × 8m) to achieve dynamic depth of field layered rendering (near/medium/far layered processing), attracting more than 50 million social exposures per day and increasing cinema traffic by 50%

Technical key: Circular holographic screen and pyramid projection algorithm, grating spacing accurate to 0.48mm ± 0.02mm, dual channel out of phase projection to eliminate moir é patterns

5D holographic cinema

The Ecological City Manggou Animation "Nezha 5DVR" project integrates holographic projection, wearable devices, and large space positioning technology. Users can wear tactile feedback equipment to interact with virtual characters, simulate meteorite impact and suspension experience, and is expected to cover shopping malls and cultural tourism scenic spots by 2025

2、 Game halls and theme parks

Immersive CAVE Space

Creating immersive murder scenes through a four fold screen naked eye 3D BOX, quickly switching between themes such as witch rooms and underwater worlds, combined with surround sound sound and AI driven NPC behavior logic, enhancing players' multi sensory interaction experience

Case: Holographic projection+motion capture technology achieves a "one click time travel" effect, with dynamic rendering delay controlled within 28ms

Alien Projection Interactive Game

The Jaguar new car launch event uses the vehicle body as a projection carrier and 3D Mapping technology to showcase streamlined body and power effects; Similar technologies can be applied to game hall racing simulation equipment to enhance realism
The container projection show uses holographic video mapping technology to give dynamic 3D visual effects to alien objects, suitable for interactive props in theme parks

3、 Application of commercial complexes

Shopping mall naked eye 3D landmark

Naked eye 3D screens have become a hot spot for check-in due to their strong visual impact, such as the customized rendering of LED screen content by Zhenbang Vision, which can achieve low-cost advertising promotion and customer flow attraction

Holographic themed restaurant/banquet hall

Project 3D materials to create themed scenes such as starry sky and ocean, and dynamically adjust the projection brightness (Δ L=ambient illumination × 0.78) in combination with environmental illumination sensors to achieve multidimensional fusion of taste and vision

4、 Technological Trends and Challenges

Trend: Towards multimodal interaction (tactile, gravity feedback), combined with VR/AR to expand 5D experience

Challenge: High precision equipment cost (such as projectors with over 4000 lumens), suppression of complex environmental light interference

By using 3D technology to reconstruct the boundaries of entertainment spaces, we will further integrate fractal geometry ray design with real-time AI rendering to enhance immersion and commercial value in the future.